WordPress Analytics: A driving force or a moot point?

I have a hard time tearing myself away from the “stats” button. Even if I haven’t posted anything in days, I check it constantly. I’ve never thought of myself as an analytical person but all signs are pointing to the contrary.

Do you do the same? As a person with a modest following, to say the least, I can go days without a view. But I check the stats page countless times a day. I like to try and breakdown the views vs. the “likes”. If this post had 32 views and got 12 likes, then for every 2.67 people who viewed it, someone “liked” it. But then, I’ll take a step further, day by day comparing page views to number of posts in a month, and so on and so on. I think it’s close to bordering on addiction at this point.

But at the end of the day, those stats are what spurs me on. It’s what drives me to type something, edit and publish a post. We all have our own motivators, and I guess this is mine. When I started this blog I knew right away that I had fallen in love. I had never really written before. And as the days, months and years have gone on, I find myself striving for more. To have more views, likes, and followers then the day or post before. To be better, to be seen, and even liked.

I know that’s not everyone’s journey in the realm of blogging. Some use it as an outlet; not caring if a single soul reads it. Not needing it for validation or to fill up their confidence cup. I do. I do use it for that. That little push. That little ‘atta girl. And perhaps I use it too much. As a form of validation.

What is your relationship with the “stats” tab? I’m genuinely interested in how much stock you put in the analytics behind WordPress.